Yahoo purchases Tumblr.
Twenty years ago using words like ‘Yahoo’ and ‘Tumblr’ would make people question yoru sanity. Now these two websites were at the top of the list when it came to online investing through the use of an online broker. Building a social platform for the internet, geared toward the mobile crowd, seems to be the quickest way to make a buck. Yahoo apparently so believed in the process that they bought the hit blog-ish website, Tumblr, for $1 billion dollars. Yes, with a b. Not to be outdone by Google and their attempts to brand social marketing, Yahoo wanted a piece of the action. Yahoo’s CEO promised not to ‘screw it up’ and that the two websites will continue to be independently operated. The acquisition of Tumblr will help diversify Yahoo while ensuring the continued existence of the website.
Yahoo purchases Tumblr
Adam Werbach joins Wal-Mart as a consultant.
Adam Werbach first rose to general acclaim as the former President of the Sierra Club. He is an activist, a writer, and a marketing professional who insists on pushing sustainability on the world at large. When he joined up with Wal-Mart there were many cries of ‘redcoat’ and ‘traitor’, as Wal-Mart is typically looked down upon by the general public. Still, Werbach insisted on the maneuver and Wal-Mart decided to play by his rules. Bringing sustainability to the Blue Box Store has allowed Werbach to change a huge company from within. With over 1.3 million employees, Werbach made an instant difference by getting thousands of them to buy into his methods. Thousands have already started to recycle, lose weight, quit smoking, and use alternative transit when it comes to getting to work. Building an environment of sustainability can seem silly in the profit driven world that Wal-Mart exists, but as one of the biggest corporations on the planet Wal-Mart has a special duty to try. Werbach is the kind of guy that can help lead to big change.
Adam Werbach joins Wal-Mart as a consultant