The Marketing Was Separated
The success of Dances with Wolves was due in part to the fact that it included themes that appealed to both men and women. To appeal to men and women separately, the advertising strategy was adjusted to generate numerous trailers and print ads that were intriguing to certain genders. The female-focused marketing campaign focused on Dunbar’s romance with Stands With A Fist, while the male-focused campaign emphasized the film’s Wild West and gunslinging themes.
The Marketing Was Separated
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