J. Crew
J.Crew seems to be in the news all the time these days. Following the departure of its CEO in 2018, the company began 2020 by closing six stores in January. These store closures are part of a larger effort to close 30 shops. Last summer, they made the proposal public. However, we have yet to learn which places they plan to close in order to achieve their objectives.
Vitamin Shoppe
Vitamin Shoppe is having problems that are close to GNC’s. To avoid these issues, they are concentrating on e-commerce and developing a subscription service. In 2017, top-line revenue totaled $1.2 billion, down 8.5 percent from the previous year. The problem can be attributed to the decline in popularity of shopping malls and the emergence of competitors. We’re hoping that with their category extensions, distribution services, and marketing activities, they’ll be able to break free soon!