Destination Maternity
Destination Maternity Corp. plans to reduce its physical presence in the hope of improving sales by focusing on e-commerce sales instead. With the store closures it has in mind, you can expect to see 42 to 67 stores go before the end of the year. Apparently, this is done in the aim to avoid store expenses and improve online presence. According to USA Today, the company wants to open stores “with reduced square footage to drive higher productivity.”
Beauty Brands
In 2018, Beauty Brands announced its plans to shut down 25 stores. In January, it applied for bankruptcy after it reduced its corporate staff members. In the bankruptcy filing, the company said that it suffered from the high operating cost involved in being “a predominantly brick and mortar retailer.”