Steak and Ale
Founded in Dallas, Texas back in 1966, Steak and Ale offered diners a new way to dine. Its branding as an affordable steak restaurant worked effectively, and it was popular among businessmen. You can’t go wrong with a salad bar and cheap steaks! However, apparently you can. They failed to keep up with competitors, and they closed down all locations by 2008. In 2017, the parent company started offering franchising again so there’s still hope for a revival!
White Tower
The success and fame of White Castle came with imitators. It was founded in 1921 and the year later, White Tower came along. The name wasn’t the only thing they copied – White Tower practically took everything from White Castle, from the menu to the style down to the advertising tactics. In 1950s, they had 230 locations, but they suffered from legal action. The last location was shut down in 2004.