The Vultaggio Family – $3B
The colorful character and billionaire Don Vultaggio co-founded Arizona Beverages, known for their colorful cans of delicious fruit punch, green tea, iced tea, and other drinks, especially the “Arnold Palmer” mix of iced tea and lemonade. Vultaggio first sold beer and soda from a van in some of Brooklyn’s seediest streets, and made a profit since there was no one else selling there in the ‘70s. He started Arizona in Brooklyn in 1992, with his hit can design (more colorful and taller), and managed to outpace the competition quickly. Every year, Arizona sells around three billion cans, with the Arnold Palmer drinks and green tea selling the best.
The Bundrant Family – $3B
The Bundrant family owns Trident Seafoods, the biggest vertically-integrated fish company in North America. It harvests and processes the fresh and frozen seafood, and it controls its own marketing as well. Trident made a ton of money selling to bigger chains like Long John Silver’s, Costco, Safeway, and other fast food chains. The company expanded globally, and it now has operations in China, Japan, and Germany.