Zoe Sugg
Fans were dissatisfied with the high prices when YouTube beauty guru Zoe Sugg (or Zoella, as her brand states) launched her 2017 makeup advent calendar. Fans quickly combed through her social media accounts and uncovered some scathing tweets from years ago, showing that where there’s a spark, there’s a fire. Fat shaming and hurtful gay slurs were revealed. She apologized and stated that the comments were taken out of context and that she would never say anything like that again.

Zoe Sugg
Ryan Lochte
Prior to the 2012 Olympic Games, Ryan Lochte had earned $2.3 million in endorsements. Of course, “Lochtegate” comes to mind. Following the fabrication that he and his teammates were kept at gunpoint while attending the Rio Olympics, He later confessed to being intoxicated at the time and apologized profusely.

Ryan Lochte